If you're in any doubt about purchasing this air drying cream, I totally advise you to try it. Menopause and thyroid issues caused my life long 56 year old straight hair to suddenly go wavey and curly last year (which was always my dream). So it took me a year to find something that actually works well and is so easy and quick to use. I was almost ready to give up trying as ive tried literally every product for curly/wavey hair and every mixed combo scenario of products you can possibly think of. Then i saw the ad for this. It has been transformative! Quick, easy, beautiful scent, fab packaging. And even better, not expensive. Win, win! I love it and will keep using it for as long as Kitsch keep making it (which better be forever lol).

I hardly ever leave reviews, but this product deserves one. Used it for the first time today, and I'm a massive fan. My hair is all one length (because I'm too lazy to go get some layers😬) and every other curl/antifrizz product is either too heavy, too crunchy, too product-y feeling on my hair, but this air dry cream is perfection. Even on my unlayered hair! You can see how light it is, because it doesn't drag my hair flat at the top. I'm a customer for life.

I've never had curls, or even waves, in my entire life. Even the professional perms, with their unpleasant and awfull smell, that I used to get at the salon back then couldn't give me curls. And then today, I tried the Smoothing Air Dry Cream out of curiosity and just for fun, and WOW, what a miracle! I applied a tiny amount to my still slightly damp hair, scrunching it up a bit, and voilà! I have waves without having done anything. I forgot, as per the PRO TIP says, to Start with Kitsch Moisturizing Argan Milk Leave-In Conditioner as a hydrating first step, but will do it the next time. I'm truly amazed!